1、 Responsibility Focus

The biggest social responsibility of an enterprise is to make the company develop healthily and create more value for the society. A successful company will solve the problems of employment, tax payment, employee welfare, environmental protection, etc., and pay taxes for the government, which in turn will fulfill the corresponding social responsibilities through a variety of ways.
1.1 Social responsibility
With the continuous development of the global economy, the concept of sustainable development has become the core of the development strategy of many international enterprises. It has become an important theme of corporate public relations to support social public welfare undertakings, advocate sustainable development of social environment, and be a corporate citizen with social responsibility. In the process of enterprise development, we gradually realized that the public relations strategy is no longer simply using products to promote sales. The public relations based on the traditional marketing communication concept is far from meeting the trend of the times and the needs of the public for environmental protection. Instead, it should be the commitment and action of the enterprise to social responsibility. They should not only be integrated into the enterprise's development strategy, And it should be the starting point and focus of public relations communication. Therefore, we always regard "innovation and change, continuous growth, customer achievement, and brand building" as the long-term strategy of enterprise operation, the essence of enterprise development strategy, and the core cornerstone of enterprise culture.
Corporate social responsibility is not a slogan. Since we were founded, we have determined that we are a value company. Without history, social responsibility is rootless; Without a commitment to the future, social responsibility is short-lived. Over the years, the company has adhered to the corporate mission of "continuously providing customers with high-quality and innovative products", the vision of "every day, we are committed to creating a better life", and the core values of "scientific innovation, strict management, people-oriented, service first", and has done a lot of work in fulfilling corporate social responsibility.
1.2 Stakeholders
The interests of all stakeholders in the enterprise are achieved through the realization of the common vision of the enterprise. Without a common vision and a common belief, there is no premise related to interests. Therefore, identifying with the common corporate vision and values is the premise and foundation for building and improving the relationship management system between enterprises and stakeholders.
 
1.3 Responsibility system
The legal liability for stakeholders mainly includes that the enterprise must abide by various contracts with all stakeholders, such as investors, creditors, suppliers, partners, customers, communities and other social organizations, in accordance with the Company Law of the People's Republic of China, the Contract Law of the People's Republic of China and other laws and regulations, and distribute the benefits in accordance with the law, so as to provide the society with the most basic product and service quality assurance, It will not damage the legitimate rights and interests of the community where the enterprise is located, or affect the interests of other social groups.
The legal responsibility for the environment mainly includes that the enterprise must fulfill the standards for saving resources and energy consumption in its production and operation activities in accordance with the Environmental Protection Law of the People's Republic of China and other laws and regulations, must meet the national mandatory pollution discharge standards, and must strengthen technical transformation and pollution control for projects that cannot meet the standards, and strive to meet various national environmental protection standards.
The legal liability for employees mainly includes that, according to the Labor Contract Law of the People's Republic of China and other laws and regulations, the enterprise must provide safety guarantee for employees' production, guarantee various welfare benefits of employees in accordance with national policies, and handle various national basic social insurances for employees, such as birth, unemployment, pension, disease, etc.
The legal responsibility for society mainly includes the responsibility that the enterprise must complete the payment of income tax, value-added tax and other profits and taxes according to the Enterprise Income Tax Law of the People's Republic of China, the Provisional Regulations of the People's Republic of China on Value Added Tax and other laws and regulations.

2、 Strategy and management

a) Build unique corporate culture and communicate with relevant parties for implementation
Corporate culture is an enterprise's way of thinking and conduct, and it is the embodiment of enterprise individuality. It is a spiritual carrier rooted in the enterprise, which can promote the management development of the organization and enhance the cohesion of the enterprise. It is the flag, soul and direction of an enterprise. Since its establishment in 2003, with the establishment, growth and development of the company, the company has gradually formed its unique corporate culture system.
1) Establish a culture centered on mission, vision and values
Through detailed market survey, Ningbo Xinsheng Industry and Trade Industrial Co., Ltd. was established in 2003, specializing in the production and sales of plastic chairs, leisure furniture and plastic accessories. Since then, the company has invested heavily in research and development of technology, obtained a number of national patents, passed FSC and FDA certification, and passed ISO 9001, ISO 14001, ISO 45001 and other management system certification. It also has a number of middle and senior design and development personnel, from conceptual design to 3D development of finished products, with full process tracking and control, and the introduction of advanced production equipment. The key indicators of products have always remained far above the national standard level.
Since its establishment, Xinsheng has gradually refined its core values based on the industry characteristics and enterprise development, and continuously adjusted and improved with the development of the company, finally refining and forming the core value concept system of the company.
Chart 2.1-1 Corporate Culture System
Corporate mission: to continuously provide customers with high-quality and innovative products.
Xinsheng is committed to the research and development, design and production of plastic leisure chairs with better performance and quality. It has invested a lot of automation equipment and constantly innovated in technology, striving to become a well-known leader in the global injection molding furniture industry.
Corporate vision: Every day, we are committed to creating a better life.
The company keeps in mind its mission, and is willing to create more and better plastic furniture, become the industry leader, and let more plastic furniture with Xinsheng trademark.
Core values: scientific innovation, strict management, people-oriented, service first.
The company keeps in mind that customers are God, and gains the trust of customers with excellent quality. It is always grateful for the trust of customers in Xinsheng, and is willing to cooperate and win.
Business philosophy: Innovation and change, continuous growth, customer achievement and brand building..
The business philosophy that Xinsheng adheres to is to lay the foundation for survival through excellent quality, and to seek innovation at all times, pay attention to customer needs, think about what customers think, think about customer needs in advance, and provide services that are higher than customers' expectations, so as to realize the prospect of benign development of Xinsheng.
 
2) Propaganda and implementation of corporate culture concept
The general manager of the company attaches great importance to the construction of corporate culture. He believes that "culture is the top level, including the direction of the team. In pursuit of sustainable operation, to be a top enterprise, we must build a good corporate culture".
Chart 2.1-2 Multichannel Corporate Culture Communication of the Company
The general manager hopes that Xinsheng's excellent corporate culture can cultivate more excellent talents, and then promote the rapid development of the enterprise with excellent talent team, so that Xinsheng can become a world-class well-known enterprise as soon as possible, achieve the set goals as soon as possible, and realize the lofty ideals. In recent years, the company has taken "corporate culture training" as one of the learning contents for new employees, which is explained and guided by senior leaders every year; The company has spread the core culture to all levels and departments through Xinsheng website, posters, corporate culture manuals, colorful corporate culture activities and other ways to create a strong corporate culture atmosphere.
3) Communicate with relevant parties and motivate employees to strengthen the direction and focus of the organization
Table 2.1-3 List of Corporate Culture Publicity
a) Strengthen communication with employees and other interested parties
The Company has spread its corporate culture to shareholders, employees, customers, suppliers and other stakeholders in various ways, encouraging all employees to work hard to achieve the Company's strategic objectives, and also promoting interested parties to fully understand the Company's business philosophy.
Chart 2.1-4 Two way Communication between the Company and Related Parties
 
 
Table 2.1-5 Staff Training
 
Chart 2.1-6 Company's official website
b) Motivate employees to strengthen organizational development
In order to stimulate the correct behavior of employees, the company has encouraged employees from various aspects such as culture, system and activities, and the behavior of encouraging employees is in line with the company's development direction.
Cultural incentives: promote and build a "family" culture, reflect the company's philosophy and values, create an optimistic and upward corporate atmosphere, cultivate a good team spirit, enhance the sense of belonging and mission of employees, and ultimately rely on the corporate culture to stimulate enthusiasm and creativity of employees, so as to maximize the overall performance of the company.
Institutional incentive: The company has developed an employee manual to regulate employee behavior, and encourages employees to perform the expected behavior of the company through the development of various incentive systems. Such as employee health and safety management measures, integrity culture construction system, etc.
Material incentive: In order to encourage all employees to achieve outstanding performance activities and strengthen the company's future development direction and focus, the company has established various incentive systems to give spiritual and material rewards to employees for their outstanding performance. In terms of suppliers and customers, the company regularly rates them and provides value-added services according to the rating results, so as to enhance the friendship between both parties and move forward in a direction beneficial to both parties.
c) Create a good internal business environment
1) Create an environment of integrity and law-abiding
The senior leaders of the company are committed to creating a law-abiding and ethical environment, and adhere to the principle of honest operation, law-abiding and paying taxes according to law. The company organizes each department to carry out supervision and inspection of laws and regulations every year, strictly abide by national laws and regulations, and establish business code of conduct and employee business code of conduct. The company has been practicing a culture of integrity, gradually improving the system, and standardizing the behavior of the company and its employees. In addition, the company regularly accepts the inspection of many foreign well-known brand customers, and constantly improves the integrity and law-abiding system.
The company influences its partners in various ways, for example, the company regulates the supplier's behavior in the form of contract, and confirms its supply qualification through audit and evaluation of suppliers.
The company firmly believes that honesty is the source of being a person, and that trust is the foundation of building a business is the basis for the enterprise to become bigger and stronger. The realistic and pragmatic style of thinking is the guarantee basis for the enterprise's commitment to society, customers, employees and other responsibilities. In the company, enterprises, departments and employees should be honest, keep promises, trust and support each other; Externally, we should be pragmatic in doing business, focus on long-term operation, adhere to win-win cooperation, assume social responsibility, pay attention to energy conservation and environmental protection, and become a pioneer in energy conservation and environmental protection in the industry.
2) Create an environment conducive to improvement and innovation
The rapid development of the company can not be separated from the continuous innovative thinking and practice of the management. It is precisely because the development power of the company comes from the continuous innovation, so that the innovation consciousness has been rooted in the corporate culture and constantly promotes the development of the company.
A. Construction of Scientific and Technological Innovation Environment
In the course of many years of operation, the company has been constantly meeting the needs of consumers, pursuing innovation in fashion, novelty, environmental protection and other aspects of products, and pursuing high standards and quality of products. The company's new product development takes the market demand as the coordinate, understands the market demand and the user's psychology, so as to develop new products, open up new consumer demand fields, and take the intelligent manufacturing ability of leading industry research and development level as the product performance code.
Scientific and technological innovation: The company has established a research and development center. In order to ensure the smooth and orderly development of the work of the development department, the company starts from the system, pays attention to the source, establishes institutions, and establishes and does not improve many management systems, so that the work of the development department has rules and regulations to follow.
The Company has established a sound financial analysis system to fully collect relevant information on finance, sales, market, technology, policies, laws and other aspects, and adopts comparative analysis, factor analysis, balance analysis and other methods according to different situations. Track and check the implementation of the company's capital plan, effectively control the use of funds, so that the company can grasp the capital situation in real time and make adjustments according to various needs.
In terms of personnel incentive, in order to encourage the creativity of technicians, the enterprise formulates corresponding incentive measures, and directly grants financial rewards to the newly developed and successfully researched new products around the production capacity of the enterprise. At the same time, the new creativity, new skills and other aspects of the products are included in the performance evaluation indicators of the personnel of the Development Department, which greatly arouses the enthusiasm of the R&D personnel for the development and research of new products.
B. Construction of management innovation environment
Management innovation: In addition, in order to promote the enterprise's production and operation, technological innovation, system construction, internal management, etc., the company has set up a general manager's mailbox and regularly held symposiums to encourage employees to actively put forward reasonable suggestions through various means and forms, which provides a good implementation environment for employees' reasonable suggestions, and greatly encourages employees' morale to strive for innovation benchmarking.
The interior of the enterprise is conducive to the establishment of an improved and innovative environment, which has improved the product quality, service and internal management of the enterprise. The brand benefits have initially emerged, laying the leading position of Xinsheng in China's plastic furniture industry.
3) Create a quick reaction environment
Xinsheng handles all affairs efficiently with the principle of "customer first". The senior leaders focus on customers, markets and employees, and establish a quick response mechanism.
For internal employees, emergency plans covering various emergencies shall be established, and emergency drills shall be carried out to cultivate employees' awareness and ability of crisis handling, so as to achieve rapid handling of unexpected situations, such as emergency plans for customer complaints, fires, power outages, etc.
In terms of organizational structure, we should establish a flat organizational structure, improve the response speed of the organization by shortening the level of downward transmission of instructions or upward transmission of information, and build an information-based office system to achieve integrated management of financial, sales, warehouse, logistics and other businesses, continue to operate efficiently, identify and develop and timely and accurately obtain relevant information and knowledge resources through enterprise WeChat, QC team, TPM By means of project tackling and OA system, effective transmission and application of information resources can be realized. Scientific and efficient resource management has become a powerful guarantee for the company's sustainable and stable development and improvement of core competition.
In terms of work, by optimizing the business process, we introduced advanced software, hardware and technical personnel to improve the development speed of new products. At present, the company's new product development speed is at the leading level in the industry. For external events, timely handle the crisis, hold marketing meetings and other activities to adjust emergency strategies and tactics, and effectively respond to environmental changes.
4) Create a learning environment for all
The company leaders attach great importance to the training and learning of employees, actively build a learning organization, build a "multi-level training and development system", and carry out a variety of training activities for high-level, middle level, grassroots, professionals, new employees, etc. It also provides employees with the most comprehensive and convenient way to learn by combining external assignment with internal training and online and offline training. In order to create a better environment, the company is equipped with advanced multimedia teaching facilities, spacious and comfortable learning environment, and perfect training and teaching software resources.
In order to ensure the accurate identification of training needs and the development and implementation of training plans, the company will investigate the training needs of employees every year, so as to collect the training needs of employees in each department and formulate training plans accordingly. According to the overall training plan, the company has defined the hierarchical training system, and determined the corresponding training content and training methods for senior executives, middle level personnel and grass-roots personnel, so that the implementation of the training project is more consistent with the company's overall strategic development plan.
Table 2.1-9 Training Level System
In addition, the company also pays attention to the construction of employees' self-learning atmosphere, emphasizing the importance of employees' continuous self-learning after work, so as to cultivate a learning culture of "advancing with the times".
5) Fulfill the responsibility of ensuring the quality and safety of products and services provided by the organization
In the field of plastic furniture, product quality and technological innovation are equally important. It is a long road to pursue excellent product quality and leading R&D technology. After more than ten years of unremitting efforts, the senior leaders of Xinsheng have always insisted on improving the service system, striving to improve the product quality, based on the market rules, and in the face of the contradiction between quality and quantity, to ensure that the product quality will further expand the output and scale, and win with quality.
In order to fulfill the responsibility of ensuring the quality and safety of products and services provided by the organization, and guide the organization to assume the main responsibility of quality and safety, the company has combed, identified and analyzed the processes involving the quality and safety of products and services, including design and development, procurement, production, quality management, sales, etc. from the perspective of the value chain, designed the process according to the principles of innovation and efficiency, and fully used the performance system to monitor the implementation of the process, Pay attention to process input and output, continuously improve, and form an effective PDCA cycle. In order to ensure that the designed process can be effectively implemented, the company develops work instructions for each process, and conducts regular assessment and monitoring.
The company introduced and operated the ISO 9001:2015 quality management system internally to win with quality and expand the market with innovation. In terms of fulfilling the responsibility of ensuring the quality and safety of the products and services provided by the organization, the company implements order agreement purchase of raw materials in raw material procurement, and strengthens the inspection of purchased raw materials and the whole process control of quality.
In terms of product independent innovation, the company has set up a research and development center to focus on the research and innovation of die-casting plastic furniture. Up to now, it has obtained 13 national authorized patents, including 2 invention patents and 11 utility model patents. The company has established a professional laboratory, which has greatly improved the product quality assurance.
In addition, the company's perfect quality control management system has effectively guaranteed the stability of product quality. It has formulated a number of specific quality control measures, covering the whole process from product design, raw material procurement, product manufacturing, product inspection, performance testing, packaging, storage and transportation to customer service, and effectively guided and supervised the quality control work of each department; At the same time, the company takes meeting customer requirements as the standard, and each specialized department is responsible for the continuous improvement of product quality.
6) Promote brand building and improve product quality and service level
In order to promote the brand construction, the company has formulated the corresponding brand development plan according to the development strategic objectives, and continuously improved the product quality and service level by actively participating in the activities of industry associations, leading the formulation of industry standards, increasing the investment in technological innovation, improving channel construction and after-sales service. Based on brand, the company promoted cultural export. At the beginning of its establishment, the company created its own brand "Xinsheng XINSENTH" and obtained trademark certificates in many countries. It has always been committed to the road of independent brand construction. The company has made great efforts in brand building. Expand the coverage of dealers at home and abroad, mainly promoting the influence of Xinsheng brand in the international market.
7) Improve risk management awareness and promote sustainable operation of the organization
Since the establishment of the company, while making many achievements, it has continuously strengthened its risk awareness and promoted the sustainable operation of the organization. To this end, the company's operation and management team strictly controls the possible risk points in the work of each department, pays close attention to the potential risk factors in the external environment, actively takes risk prevention measures, strictly implements risk monitoring and maintains risk sensitivity in national policies, market demand, product quality, financial capital, operation management and other aspects, and senior leaders constantly instill risk awareness in employees at all levels of the company, Emphasize the cruelty of market competition and the complexity of the environment, and minimize the impact of various potential risks on the company. In terms of internal operational risk management, the Company identifies the main internal operational risk evaluation indicators and takes preventive measures, such as financial management, which dynamically tracks and manages accounts receivable on a regular basis every year to prevent bad debts and bad debt risks.
Figure 2.1-11 Examples of Actions Taken by Xinsheng Risk Management
8) Strengthen the training of future managers and establish an organizational talent echelon
In order to ensure the continuity of the organization, according to the human resources development plan, the company sets the key performance indicator of talent echelon construction in the process of human resources management, regularly carries out talent inventory, identifies the key positions and backup management personnel of the organization, and sorts out the selection, organizational management form, training method, evaluation, promotion and other contents of key position successors.
At the same time, the company conducts targeted training for different types of posts, improves the comprehensive quality through professional skills, management disciplines and other training, and constantly improves the comprehensive leadership of leaders at all levels by combining internal training, external training, job rotation and other ways.
9) Establish a scientific performance evaluation system to evaluate organizational performance
Senior leaders regularly evaluate the performance and ability of the organization from the aspects of finance, customers and market, internal operation, learning and growth, strategic management, etc., and make timely adjustments, continue to improve, pursue excellent performance, and improve the organization's resilience.
In order to achieve the strategic objectives and action plans, the senior leaders promote the management by objectives approach. After the annual business task indicators and policies are determined, the annual business task objectives of the company will be translated into quarterly and monthly objectives, which will be communicated and broken down to all employees to ensure that each employee understands the goals and tasks of the year.
Senior leaders of the Company conduct performance review, define and track the unfinished indicators, timely grasp the completion of indicators, and take appropriate measures if necessary.
Through annual situation analysis meeting, annual strategy seminar, monthly regular meeting, performance appraisal and other ways, the key performance indicators, strategic operation, production and operation indicators, and daily operation are regularly reviewed and evaluated to continuously improve organizational performance and take necessary actions.
Through monthly cost, performance appraisal, project periodic meetings and other activities, the company's phased operating results and successful cases are analyzed, summarized and promoted in a timely manner.
During the annual strategic discussion, the company leaders establish the overall goals of the next year at the company level. Each department breaks down the goals and develops its own action plan. The annual action plan shall be implemented after being signed by the General Manager. Hold a business working meeting every month to review and compare the target progress, and the person in charge will report the work situation and the work implementation plan for the next stage. At the same time, senior leaders actively introduced advanced management tools.
Table 2.1-12 Example of the Company's Organizational Performance Review Method
10) Determine and implement priorities for improving key businesses, and identify improvement and innovation opportunities
Senior leaders evaluate the company's key performance indicators through strategic seminars, management review meetings, regular business analysis meetings and other ways to identify the focus of improvement and innovation. According to the results of the performance review, according to the relevance to the company's mission, vision, objectives, customer satisfaction, etc., determine the problems of improvement, clarify the priority of improvement and identify innovation opportunities. Through the "project establishment" method, specify the responsible department and person, and take measures such as heavy responsibility assessment and deadline improvement to promote the implementation of the improvement plan. On the one hand, we should do a good job in internal planning and implementation, and on the other hand, we should communicate with partners in a timely manner to facilitate coordination and innovation.

3、 Compliance

The company abides by business ethics and legal provisions, and has established a complete compliance system. The company's compliance system includes internal compliance system, internal compliance notification system, internal supervision system and disciplinary system, focusing on environment, business ethics, product quality and supply chain.
Employees of the Company shall follow the basic principles of honesty and trustworthiness, equality and justice, compliance with laws and regulations, self-interest, interest avoidance and information confidentiality. Treat colleagues with equal respect; Treat customers with the responsibility of providing high-quality products and services; Be honest and fair to suppliers and seek win-win results. Employees are required to be honest and accurate when dealing with the government and other departments. It is strictly prohibited to provide or promise to provide funds or properties to any government officials, parties, etc. in the name of the company or individuals to try to influence their decisions.

4、 Return to shareholders

Only by continuously creating shareholder value can enterprises attract shareholder capital and achieve steady development. Effectively enhancing the shareholder value can enhance the competitiveness of the company in the capital market, and is also conducive to the sustainable operation of the company. Decision makers of enterprises should actively assist shareholders and investors to increase their understanding of the enterprise, arouse their interest in the enterprise, stimulate investors' long-term investment in the enterprise, and establish a good image in the minds of shareholders and investors.
4.1 Safeguarding shareholders' rights and interests
The Company has always insisted on timely reporting important information related to its creditor's rights and interests to creditors, cooperating with creditors to understand the Company's financial, operational and management conditions, and further strengthening the management of investor relations. In view of the weak links in investor relationship management, the company has enriched and improved the functions of the company's website, established various communication channels such as network, telephone and email, strengthened communication with investors through adequate information disclosure, promoted investors' understanding and recognition of the company, established a good market image of the company and created a good internal and external communication environment for investors, and ensured the healthy and Harmonious development.

5、 Serving customers

Many customers' evaluation of enterprises is not due to substantive problems such as product quality and service, but due to insufficient communication between enterprises and customers. Therefore, it is very important to keep communication with customers, especially the communication channels of the senior management unblocked. Only the double guarantee of product quality and service quality can obtain the final satisfaction and recognition of customers. The company adheres to the concept of full life cycle. For the service work carried out by customers, we constantly optimized the service process, improved the service concept, strengthened the service quality, and thought about what customers wanted, which was fully affirmed by customers in the initial work.

6、 Benefit employees

For employees, the company has always been "scientific innovation, strict management, people-oriented, service first" corporate values, and is committed to creating a harmonious "home" cultural working environment, so that employees can work and live happily.
6.1 Ensuring employee rights and interests
Under the influence of the unstable and changing global economic situation, when the company is in adversity, how to handle the relationship between the interests of employees and the company's interests, stabilize the team, rally people, and reserve talents is an important problem before the company's management. Employees are the most valuable wealth of the enterprise. The development of the enterprise can not be separated from the hard work of employees. The company always adheres to the value of "creating opportunities for employees". While developing the enterprise, it has not forgotten the return to employees, and is committed to improving and improving the working environment, career development platform and appropriate income of employees.
The current severe economic environment has brought great pressure to the survival of enterprises. The existing quality and structure of human resources of the company are out of balance with the scale of operation, and do not match the requirements of the company's new transformation model. In this case, enterprises have to carry out structural adjustment, optimize the structure of human resources, and promote staff reduction and efficiency. And take a variety of ways to compete for posts. For older employees, enterprises do not simply push them to the society, but try their best to improve the early retirement standard. The salary standard of early retired employees is higher than the industry and regional standards, which can meet the basic living security of early retired employees. In the process of downsizing and improving efficiency, the company ensures that employees enjoy legitimate rights and interests, and no adverse events affecting the stability of the enterprise and society have occurred.
6.2 Pay attention to occupational health and safety
The company always adheres to the principle of "safety first, prevention first; continuous improvement, and health protection" The policy of taking advanced prevention as the core of safety work, focusing on the safety production responsibility system, taking safety evaluation, assessment, accountability and process dynamic control as the means, taking safety education and training as the guarantee, and taking safety production standardization as the main body, establishes a long-term mechanism for safety production.
The company attaches great importance to and cares for the health of employees. In addition to participating in social endowment insurance, basic medical insurance, work-related injury insurance, maternity insurance and other social insurances in accordance with national and local laws and regulations on social insurance, in order to further address the medical and health needs of employees, the company purchases supplementary medical insurance for commercial insurance for all employees, and accidental injury insurance for employees on business trips, so that employees can enjoy more medical insurance, Moderately reduce the burden of personal hospitalization expenses, solve the economic losses caused by diseases of special types of work, compensate for the losses caused by diseases, accidental injuries and risks caused by taking transportation of employees who often travel abroad, and try to improve the scope of employee protection to avoid the employees' worries about the future.
The company also attaches great importance to the physical and mental health of the staff and workers. The trade union takes the lead in establishing an interest group to actively carry out activities and organize staff skills competition, sports meet and other activities. Employees can show their talents and enrich their spiritual life according to their hobbies, specialties and interests, which not only enlivens their spiritual life, but also enhances the centripetal force and cohesion of the enterprise.
6.3 Expand employee career growth
With the acceleration of the optimization and adjustment of the company's product structure and the improvement of the company's technological innovation ability as soon as possible, to adapt to the market's demand for scientific and technological talents, the existing technical personnel resources can no longer meet the needs of the company's development. In order to ensure that the company's technical posts can timely and effectively supplement the outstanding talents needed, a group of outstanding recent college and technical secondary school graduates from different regions and schools should be recruited in a timely, appropriate and appropriate manner, and trained, Make them competent for their work as soon as possible, solve the shortage of the company's existing human resources, improve the company's talent structure, and improve the company's talent innovation ability.
While recruiting and introducing talents, the company pays attention to talent training measures. According to the needs of the company's development and the actual work of stabilizing talents, it establishes a backbone team of technical, management and skilled talents, and strives to gradually form a group of talents with reasonable structure, high efficiency and ability, so as to meet the needs of the company to participate in market competition and catch up with the world's advanced level. To this end, the enterprise has formulated talent training measures and talent training plans. Facing the market and R&D, it has implemented the adjustment of human resources structure, focused on building a reserve talent pool, developing classified courses, optimizing the internal lecturer team, building a school enterprise cooperation base, building a company network learning platform relying on the network system, focusing on the implementation of marketing talents, core management talents, key technical talents, key high skilled talents, team leaders, new employees within three years Second ability development and other major talent cultivation projects. These measures and plans are conducive to enhancing the sense of responsibility and mission of the talent team, strengthening the sense of honor and loyalty education of the enterprise, and improving the work initiative and urgency of the talent team. This is not only the need for the development of the company, but also the need for the country to build a manufacturing power. The company constantly improves the employment mechanism, vigorously creates a good talent environment, increases the introduction of outstanding talents, attracts people with treatment, retains people with career, and moves people with emotion. Adopt multiple channels to discover, cultivate and cultivate talents, implement the strategy of "going out and bringing in", and promote the rapid improvement of the technical skills of the talent team.
6.4 Improve management system and soft environment construction
The company has established a people-oriented human resource development and management system, an incentive mechanism, and a staff training and education system. The company has always adhered to the principle of concept innovation and system innovation, created a fair, just and open atmosphere, established a mechanism to give full play to personal potential, and provided a development space to fully realize self value. The Human Resources Department of the Company conducts a general survey of the posts of each department, identifies key posts, increases the allocation and management of human resources for key posts, builds the company's reserve talent echelon, improves the talent introduction system, and forms a rational human resources management that "can attract, has a threshold, can stay, and has restrictions".
The cultivation of talents cannot be separated from the construction of soft environment and hard environment. In terms of soft environment, we should strengthen the team building of technicians, managers and technicians. As a collective, the team is the core force for the development and competition of an enterprise. The key to the competition between enterprises is the competition between teams. Through leadership coordination, all teams work together, respect, love, help and learn from each other, and gradually adapt, Form complementary advantages, learn from each other, overcome and stimulate each other, and finally achieve the highest working efficiency.
6.5 Build a peaceful working atmosphere
The company attaches great importance to mobilizing the enthusiasm of all employees. When introducing policies and regulations that are closely related to the immediate interests of employees, the company listens to opinions widely through symposiums, consultation meetings, special research and other forms. Carefully investigate the problems reflected by the staff and workers, discuss, study, solve and reply through the staff congress, trade union and other ways, so that the majority of employees feel that they are the owners of the enterprise and the enterprise is their home. In order to enable employees to understand the business situation, development strategy, reform measures and other major issues of the enterprise, an effective communication platform and channel between employees and senior managers are established. The labor union of the company has formulated the management method for regular employee symposiums, set up employee reception days every month, listened to employees' opinions and suggestions on the company's development process, and answered employees' most concerned and direct questions and opinions.
At the same time, various cultural activities, sports competitions, quality development, training discussions and other activities are held to enhance the cohesion and centripetal force of employees and improve their physical and mental quality. The family is the cell of the enterprise. Only when the staff and workers' families sing the sound of harmony, can the staff and workers go all out to work, and the enterprise can achieve stable development. The company deeply implements the project of building a civilized family, strives to build a harmonious and stable home, and creates a good atmosphere of stability and progress for the stable and healthy development of the company.

7、 Contribute to society

The development of the Company cannot be separated from the support of all sectors of society, and the Company should also fulfill its social responsibilities to the society. The leaders of the company attach great importance to public welfare support, actively fulfill public responsibilities and repay the society.
Combined with the company's development strategy, in the company's strategic planning, we specially plan public welfare activities for which part of the funds are used. The leaders of the company set an example and actively participate in social public welfare activities, such as organizing employees to participate in public welfare blood donation activities every year and participate in community street public welfare activities.
At the same time, the company is playing its role in the field of die-casting plastic furniture. Through advanced modern technology, it is constantly innovating in the process to maximize energy conservation and environmental protection.

8、 Partners

Each partnership has its own unique success factors, which are related to the unique environment of the company. However, in different industrial countries and markets, behind the performance of each successful enterprise, there are three common factors in each successful partnership: contribution, intimacy and vision. These three factors are indispensable to the success of the partnership.
8.1 Sharing and win-win
In the early years, the company carried out the supplier integration and adjustment project, that is, cultivating a group of excellent suppliers, merging or abandoning a group of scattered and complicated small suppliers, which gave full play to the enthusiasm of suppliers. The relationship between the company and suppliers is no longer a simple business relationship, but a strategic partnership of symbiosis and mutual prosperity, sharing and win-win results. At present, the company has established a good cooperative relationship with some large and well-known domestic enterprises.
8.2 Eliminate commercial bribery
With the development of the company, the position of supplier procurement management is becoming more and more important. The company's selection of suppliers is based on the principles of three system documents: ISO 9001, ISO 14000 and ISO 45001. In principle, the purchase of fixed assets, raw and auxiliary materials, office supplies and disposal of idle assets of the Company are all purchased through bidding. This not only builds a fair, open and just competition platform for suppliers, but also establishes a normal channel for suppliers to constantly introduce the old and bring forth the new, and the survival of the fittest. It can effectively eliminate commercial bribery, safeguard the interests of suppliers, and ensure the healthy development of the supplier team.

9、 Existing problems and improvement

The company has done a lot of work in fulfilling its social responsibilities, but there is still a gap with the relevant provisions. In 2021, the downward pressure of the economy will increase, and the market demand will be sluggish. Facing the development of the new normal of the international economy, Xinsheng has to face the inadaptability in its transformation and development. First, in terms of scale and efficiency: since 2021, the growth trend of the company's overall economic efficiency has slowed down, and the company's operation and management need to be further improved. Second, in terms of personnel structure and compensation: there is still a gap between the results of personnel structure optimization and expectations, and the compensation structure and compensation level do not match the scale and benefits, which needs further reform. Third, the level of international competition is not high, the internationalization strategy has just taken shape, and the allocation of international market resources is not scientific. Fourth, the business model is traditional and single, and the transformation of industrial service providers has not been fully realized.
The next three years will be the year of our "eagle soaring". The company will continue to focus on the R&D, production and sales of plastic furniture, aim at the international cutting-edge technology, adhere to the principle of industrial operation, take capital operation as a means, and promote the circulation of the two, so as to promote the company to become an innovator and leader in the die casting plastic furniture product industry, and implement the development strategy of "seeking innovation and change, continuous growth, customer achievement, and brand building", Finally, "every day, we are committed to creating a better life." The vision of.
The development strategy is defined as:
In the next three years, the company will continue to firmly follow the development strategy of specialization, internationalization and branding. Focus on breakthroughs in core technologies and processes, turn to high-tech, high-tech markets, high value-added product areas, and promote and continuously create new economic growth points; Promote intelligent manufacturing, form an advanced manufacturing system, and ensure the expansion from quantity to quality; Accelerate the transformation and upgrading of the production mode from OEM to ODM and OBM; Accelerate the transformation and upgrading of the business mode from "extensive and inefficient" to "lean and efficient".
In a word, under the guidance of the national development plan, with the strong support of the municipal government and through efforts, I believe that the company will successfully realize the next three years' plan and contribute to the prosperity and development of the local economy! Finally, it will benefit shareholders, employees and society. To achieve good quality, improve the position of the industry, expand and improve the global market share, and become a global leader in plastic furniture.